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A Focus On Higher Ed

It takes a lot of guts for a leader to tell his or her most important constituents that they’re wrong. Yet that’s exactly what Netflix CEO Reed Hastings did last month in a letter to shareholders. And if you are struggling to recruit and retain adult students, Hastings’s recent ruminations contain some important wisdom for you, too.

Mastering Google Analytics is key to becoming an effective marketer — in higher ed or any business.

Wouldn’t it be great if you could read the minds of all the visitors to your website?

The GDPR goes into effect on May 25, 2018, signaling a huge change in personal data privacy.

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